WL Benefits Group, Inc. Announced as New Name for WestLake Financial Group, Inc.

WL Benefits Group Deepens Focus on Benefits Technology for Mobile Devices

BUFFALO GROVE, IL (PRWEB) December 18, 2014 – WestLake Financial Group, Inc., a leader in benefits administration technology, brokerage services and human resources consulting is proud to announce its new name: WL Benefits Group, Inc.
The renaming and re-branding follow a period of expansion for the company, including a new website and visual identity.

The announcement comes as the company has enjoyed great recent successes, including a number of new client acquisitions and being named one of Chicago’s 101 Best and Brightest Companies to Work For™. Clients are coming to WL Benefits Group for their professionalism and personal client assistance, along with their cutting edge technology and solutions.

“After over 23 years in the industry, we felt as a company that our name did not properly reflect our mission and solutions,” said Founder and CEO Paul Burt. “We provide full benefit administration and online enrollment technology in addition to fulfilling clients’ TPA, brokerage, FSA and COBRA needs. The name WL Benefits Group, Inc. distinguishes us in our field and provides a more unique and memorable experience.”
The WL Benefits logo was designed to represent the company’s unique approach to technology-based benefits solutions and the personal touch it provides to clients.

“This is an exciting time for the company,” said President Christopher Clemmensen. “We have evolved tremendously since 1991 and our new name and brand identity reflect this new chapter for the firm. WL Benefits Group is expanding organically and through acquisitions to be a leader in mobile on-boarding technologies as we continue to distinguish ourselves as a company.”

About WL Benefits Group, Inc.

Established in 1991, WL Benefits Group is a recognized leader in HR consulting and employee benefits technology services. By utilizing technology and personalized expertise to provide clients with web-based solutions, claims administration, broker and consulting services, third party administration, and US-based call center support, WL Benefits enables clients to focus on core human resource activities. For more information, visit the WL Benefits Group website www.WLBenefitsGroup.com or call 1-888-937-8525.