Your Privacy

WL Benefits Group, Inc. takes your privacy seriously. WL Benefits Group, Inc. is an Illinois corporation (“us”, “we” or “WL Benefits”) operates and (the “Website”).  These sites as well as other third party sites we link to inform you about our company, our products, and assist in providing our services to our clients and their employees.  We care about your privacy and will not collect any personal information (such as name, address, telephone number or email address) unless you provide it voluntarily. We use the information you provide, together with information regarding the manner in which you use this website, to improve our website and provide our users with current information. WestLake is committed to data security and to protecting our clients’ and website users’ personal information. Below we will explain how we use the information you disclose.

By accessing or using the Website, you agree to the terms of our Privacy Policy and the Terms & Conditions. If you do not agree to these terms, exit this page and do not access or use the Website.

Changes to Privacy Policy

We may update this Privacy Policy to reflect changes to our online privacy practices. If we make any material changes we will notify you by sending an email to the email address specified in your account, if you have one, or by means of a notice on the Website prior to the change becoming effective. Your use of the Website after such notification shall constitute your acceptance of the terms of the revised Privacy Policy.

What Information Is Collected and Uses on the WestLake Website?

Personally identifiable information (“personal information”) is information that identifies a specific user. We do not require visitors to register or provide personal information before entering or browsing the Website. However, when you engage in certain activities through the Website, such as requesting a demonstration of our products or linking to one of our benefit sites, we will ask you to provide certain information. It is optional for you to engage in these activities. However, if you chose to engage in these activities, we will ask you to provide certain personal information about yourself, such as your first and last name, address, email address, and telephone number. Some of the information we ask you to provide will be identified as mandatory and some will be identified as voluntary. If you do not provide the mandatory information for an activity that requires it, you will not be permitted to engage in that activity.

Use of Information Gathered on the WL Benefits Website

Information which is voluntarily provided to us is used to contact users for the purpose for which the information was provided. In addition, we will from time to time use this information to contact users about different WestLake products and services.

If you provide your email address, telephone number, mail address or other contact information to us and decide that you do not want to receive email or other correspondence or communications from us in the future, please let us know by sending an email or writing us as indicated below, and telling us that you do not want to be contacted by WestLake.

Survey information and information automatically collected from users of our website is used internally to improve our website and the services we provide our customers.  We may also use such information to enhance the operation of the Website, troubleshoot, resolve disputes, accomplish administrative tasks, enforce our agreements with you, comply with applicable law and cooperate with law enforcement.

Sharing of Information Gathered on the WestLake Site with Outside Parties and Security

Except as set forth below, we will not willfully disclose, share, or sell your personal information with third parties other than as disclosed within this Privacy Policy.

Protection and Enforcement. We may disclose personal information when we believe such disclosure is appropriate to satisfy any law, regulation or legal request, such as to comply with a subpoena, enforce or apply our Privacy Policy or other agreements, or protect the rights, property or safety of the Website, its users or others, investigate fraud, and respond to a government request.

Business Transfers. Like any other business, we could merge with or be acquired by another company. If this occurs, the successor company would acquire the information we maintain, including personal information. However, personal information would remain subject to this Privacy Policy. You will be notified via email and/or prominent notice on the Website of any such change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

We may provide your personal information to companies that provide services to help us with our business activities such as credit card processor. These companies are authorized to use your personal information only as necessary to provide these services to us.

Name of Third Party Partner What info is shared with or collected by this partner Partner’s purpose Link to Partner’s Privacy Policy
Google Inc. Site Analytics & metrics Website Tools Provider
Travisoft Share employee benefit requests and information with clients Cobra Payment processing

User Choices; Reviewing and Correcting Information

Providing Personal Information. As discussed above, you can always choose not to provide personal information, although it may be required to engage in certain activities on the Website.

Reviewing, Updating and Deleting Personal Information. You may review or update your personal information, have it deleted and withdraw permission for its continued use by us by emailing us or writing to us at the address found below. To protect your privacy and security, we may take reasonable steps to verify your identity before granting access or making corrections.

Data Retention. We will retain your information as needed to provide you services. If you wish to request that we no longer use your information to provide services contact us at the email address listed below. However, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Opting out of Emails. You can opt-out of receiving promotional emails that we send to advertize our services. You cannot, however, opt out of “administrative” emails – emails that relate to your activity on the Website, such as a response to your request for technical support. If you do not want us to send you promotional emails, email us or write us at the address found below or follow the opt-out information at the bottom of any of our promotional emails. Please note that opting out of our promotional emails will only affect future communications.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on the Website. We do not link the information we store in cookies to any personal information you submit while on the Website. We use cookies to make it easier for you to navigate the Website and to enable us to track and target the interests of our users to enhance the experience on the Website. The use of cookies by third parties is not covered by our privacy policy. We do not have access or control over these cookies.

Clear Gifs (Web Beacons/Web Bugs)

We employ or our third party tracking utility partner employs a software technology called clear gifs (a.k.a. web beacons/web bugs), that help us better manage content on the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personal information.

Social Media

The Website includes social media features, such links to Facebook or Twitter or other interactive mini-programs that run on the Website (collectively, “Social Media Features and Widgets”). The Social Media Features and Widgets may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the applicable Social Media Feature or Widget to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on the Website. Your interactions with any Social Media Features and Widgets are governed by the privacy policy of the company that providing such Social Media Feature or Widget.

Scope of Privacy Policy

This Privacy Policy is for consumers who visit the Website. It does not apply to information which we may collect by means other than through the Website and it does not apply to businesses which may use the Website. In addition, this Privacy Policy only addresses the use and disclosure of information that WestLake collects from you. Other sites that may be accessible through the Website, such as Linked Sites, have their own privacy policies and data collection, use and disclosure practices. If you follow the links to any such website, we urge you review the website’s privacy policy. We will notify you when a link on the Website redirects you to a Linked Site. We are not responsible for the policies or practices of Linked Sites or any third parties.

Notice of Privacy Rights to California Residents

Under California law, users who are California residents are entitled to request and obtain from us once a year, free of charge, information about the personal information (if any) that we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request by email or standard mail at the address set forth below.

International Use

If you reside outside the United States, please be advised that our Privacy Policy is intended to comply with the laws and regulations of the United States, which may not be the same as the laws of your home country. By using the Website, you agree that any personal information which you provide will be treated in accordance with the laws of the United States.

Contact Us

If you have any questions about our Privacy Policy, please contact WL Benefits by telephone at 888-WESTLAKE (888-937-8525), by facsimile at (847) 353-6151, by sending a regular letter to WL Benefits Group, Inc., 1477 Barclay Boulevard, Buffalo Grove, Illinois 60089, or by email at