Is Money the Best Incentive When it Comes to Wellness?

We saw an article in the WSJ last week that seemed to question whether or not offering discounts on your insurance premium was a good incentive and if it was fair to all employees.  How do you incentivize your employees in regards to wellness? Do you see a problem with financial incentives when it comes to wellness?

See article here: http://online.wsj.com/article/SB20001424127887324610504578273673319849976.html?ru=yahoo?mod=yahoo_itp&goback=%2Egde_1749077_member_215549666