About WL Benefits Group, Inc.
When WL Benefits Group, Inc. was founded in 1991, the goal was to create real value for our clients. We wanted to deliver bleeding edge solutions and programs that changed the habits of the associate and human resources professional alike – and we did.
Early on, we pioneered an internet-based suite of products called BenefitsTalk™. Through the use of these web-based products we have saved our partners between 20% to 40% of their combined HR administrative time. Through BenefitsTalk™, we introduced Dependent Eligibility Verification Audits, Spousal Disincentive Administration, Tobacco User Disincentive Administration, and many more programs aimed at truly reducing costs while maintaining superior quality.
We were determined to change HR – and we did.
Naturally, we are still developing new ideas and programs. We envision a mobile, streamlined HR department – one that is expedient and ultimately accessible, regardless of location, day or hour. Managing your human capital has never been more complex, and through innovation and technology, we are putting you at the forefront of new thinking.
We’re re-inventing every process, re-visiting every step in everything from on-boarding to to exit interviews — the entire lifecycle of an associate’s work interest.
Meet the Team
We are a team of dedicated professionals, ready to do whatever it takes to make your business grow
Paul J. Burt
Founder and CEO
Paul J. Burt has been an entrepreneur in Illinois since 1991. His innovations, charisma, and business acumen have lead him to create, develop, and excel in many self-made business platforms over the last two decades. His visions have brought ideas into technical realities which have changed the landscape of several industries. Paul was born in Philadelphia and began his career in New York City in 1980 as an insurance associate.
By 1991, Paul moved to the Chicago area and started WestLake Financial Group, Inc., an employee benefits firm designed to cater to the needs of mid to large sized companies. Mr. Burt is a pioneer in the field of human resources outsourcing and benefits administration, as WestLake has redefined the delivery of benefit information to employees through technological innovations.
Today, WestLake Financial Group, Inc. employs over 50 team members and provides benefit consulting expertise, technology solutions and outsourcing, third party administration, and brokerage services to over 150 large corporate and healthcare clients nationwide. Mr. Burt’s continuous enthusiasm and ideas have propelled WestLake Financial Group, Inc. to be one of the top Illinois based benefit and technology consultants, with nationwide clients, many in the healthcare vertical. Mr. Burt contributes this success to his relentless pursuit of bringing the voice of the client to life, through utilizing technology to create never before seen value adds, along with creating a work environment to inspire the personal growth of his team members.
In 2012, WestLake Financial Group, Inc. was named in BOTH Chicago’s 101 Best and Brightest Companies to Work For, and National Best and Brightest Companies to Work For.
Mr. Burt was awarded into the prestigious Chicago Area Entrepreneurship Hall of Fame by the University of Illinois in 2004.
In 2014 Paul Burt was elected Event Chair of the American Heart Association Chicago Heart Ball. Mr. Burt achieved the largest fundraise, nationwide in the history of the AHA Heart Ball, amassing over $2.4 million dollars.
In addition to being the sole owner of WestLake Financial Group, Inc., Paul Burt is also the principal in several real estate ventures.
Mr. Burt also founded Cera Solutions in 2013, whose primary product is a revolutionary mobile based employee benefit onboarding product. With over one year in production, Get On Board will be rolling out to thousands of participants in 2015 reshaping the way HR interacts with new hires.
Mr. Burt is also the owner of The Burt Collection, Inc., which is a unique vintage automobile dealer and restoration company in Illinois. Mr. Burt’s extensive collection of vintage automobiles and his knowledge of the antique autos make him a local expert in all things automotive. In less than one year, his Facebook blog for The Burt Collection amassed over 30,000 Facebook Fans (likes) with over 30% active engagement, far exceeding the industry norms.
Paul is also an accomplished poet. Having written over 300 poems in the past 20 years, Paul has had his own book published called “A Time For Reflection”. He also has received recognition and publication of his photography, another one of his passions.
Mr. Burt is an active member of the Lumen Foundation, an invitation only, executive team whose mission is values based leadership.
In 2014, Mr. Burt was selected as one of the founding members of the Lake Forest Police Foundation, in his home town of Lake Forest, Illinois. Local police gathered five community leaders to raise awareness and funds to enhance security in the community, and was greatly successful in its first year.
Also in 2014, Paul J. Burt purchased SaveUp, Inc., a Silicon Valley application that uniquely combines saving money and gamification. With nationwide popularity and a quickly growing user base of over 132,000 members, SaveUp, Inc. is one of the only independent, online and mobile savings vehicles in the country that allows users to consolidate multi institution savings under one platform, while rewarding good behavior with opportunities to win prizes by playing games.
In 2015 Mr. Burt also formed an incubator for technology development called Entanglement, LLC. Located in Lake Forest, Illinois, Entanglement allows local colleges, students, and community members a forum for the development of new ideas to come to fruition.
Paul has been married to his wife, Janet, for 20 years and has four children: Brian (34), Erica (33), Sophia (11), and Hudson (8). His hobbies and passions include technology, cars, history (especially world war II), photography, poetry, current events, cycling, computers, and reading.
Robert A. George
Chief Technical Officer
Robert George is the Chief Technology Officer at WestLake Financial Group, inc. He leads the data, web, and infrastructure teams and implements and monitors all technological innovation to WestLake’s benefits technologies. With over 20 years of IT experience in application engineering, George is well versed in design, development and implementation of large scale complex systems. George worked as a Senior Systems Architect at Abbott Laboratories for 12 years where he designed and implemented multiple software systems resulting in increased efficiency, technological development, and system consolidation. Prior to Abbott, George served as Technical Team Lead at Accenture and developed processes and tools for easy data transfer from client servers to an internet application. His work resulted in decreased data error and faster analysis for Accenture. He graduated from Lindenwood University with a B.S. in Computer Science.